Second Spectrum has taught computers to understand sports using computer vision and other AI technologies. Their products benefit all levels of the sporting experience: coaches and athletes get real, actionable data to refine their game, broadcasters get better stats and in-game graphics, and fans get to enjoy the action in a new way. The company is the official player-tracking solution for the NBA and all but two of the NBA teams separately license the company’s analytics software. The company is also the official player tracking solution for the English Premier League and MLS, with many other soccer leagues clamoring for the product. The company’s visualizations are regularly used on ESPN, Turner Broadcasting and elsewhere. Teams such as the Clippers and the Warriors are creating special fan experiences with the data.