Memorable

Memorable uses AI to predict a visual asset’s impact on its audience. Memorable can automatically predict the impact of videos and images, and generate recommendations. While some reactions to imagery are completely subjective, Memorable can accurately measure metrics like CTR, VTR, ER and Brand Lift. They are also building tools to automatically improve visual assets to make them more impactful. There are many potential applications of this technology, but their first target market is advertising. The company is working with high-profile paying customers such as L’Oreal and Unilever.