LA Venture Podcast


Kerry Bennett — Upfront Ventures

February 3, 2021

Series A

Loved talking with Kerry about how startups should think about their marketing org and how that has changed.

Also fun to hear about Upfront's brand and the brand of the partners at Upfront.

Full transcript

Hello and welcome to the LA venture podcast. This is Minnie Ingersoll host of the podcast and partner at TenOneTen. TenOneTen is a seed stage fund here in LA. All opinions expressed on this show by me and my guests are solely our own. 

Kerry Bennett is a passionate brand builder and head of marketing at Upfront.  Upfront is probably the fund in LA with the best known brand.  Before upfront, Kerry was SVP  of marketing at a variety of top startups, including DogVacay and HauteLook. I'm excited for her perspective on upfront her advice for startups and her thoughts on brand building for venture funds. Kerry, I'm so glad we're doing this.

I'm so glad we're doing this. Thank you for having me. 

Oh, it's great. so I thought I would start by saying like, what's your job? What is a head of marketing? Is it the same as head of platform? Anything you can share? 

It's a great question. And there's no one way to define that. So what I would say broadly speaking is it's providing leverage and marketing support to the firm and sometimes to the portfolio.

So what is upfronts brand? What do you think upfronts brand is? 

I asked you first. 

Well, so I think Upfront's brand really starts with the name it's about. How you're going to experience us and how we work with portfolios or LPs or other VCs. And so that's something we all really value as partners being honest and not hiding behind any sort of niceties or, , hiding behind, uh, the mystery of VC.