LA Venture Podcast


Deb Benton — Willow Growth

June 17, 2020


Today we chat with Deb Benton about her new fund, Willow, that she founded with Amanda Schutzbank.  Deb is on the board of Carbon38, TomboyX, The Leaf Group and she has all sorts of insight on how to do consumer investing well and what sort of metrics to look for.

Full transcript

Congratulations, Deb. Thanks for being on the show here.

Thank you so much. It is such a pleasure to be here.

Yeah. It's really exciting to see you raising your fund. Tell me some more about Willow.

Yeah. So I had been I've been investing for the past six years, basically with the thesis that consumer brands, early stage consumer brands need to be assessed, valued, capitalized and scaled in a way that is unique to them as a category. Different, different than a SAAS company, different than a software company. So I started investing about six years ago. Angel investing check sizes, generally anywhere from $50 to 200 into these seed stage rounds, and had a strong belief that the founders and the companies not only needed capital, but also needed operational and strategic support where I could provide help.